Expertise

PR consultancy

Marketing consultancy

Strategic planning

Media relations

Online PR

Internet strategy

Social media

Web design

e-communications

Creative photography

Issues management

Advertising

Product launches

Promotions

Print and design

Direct marketing

Event management

Internal communications

Stakeholder communications

Social Media Marketing

The social media culture and social networking platforms are having a major impact on business communication as part of an overall integrated marketing strategy. A successful social media strategy therefore hinges on having a clear understanding of the marketing objectives and target audiences, as these determine which online community to target, in order to:

• Increase brand awareness
• Manage reputation, e.g. thought leadership
• Improve search engine rankings
• Increase relevant web traffic
• Increase new business enquiries

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